Viceroy, Vx Nations & Why Matthew Albertell started a clothing line.

In 2025, Matthew launched Viceroy with a clear mission: to redefine streetwear through unique, one-of-a-kind designs that empower wearers to stand out. His approach combined art, culture, and cutting-edge textiles to craft pieces that don’t just clothe but declare identity. Vx Nations, a flagship line under the Viceroy brand, emerged as a bold statement on global unity and fearless personal style. Matthew infused the collection with raw energy and unapologetic flair, pushing boundaries with vibrant graphics and striking silhouettes that challenge the norms. Today, Viceroy, under Matthew’s direction, stands as a beacon for those who embrace risk and reject the mundane. His commitment to creating expressive clothing has transformed Vx Nations into more than a brand—it’s a movement, inspiring a generation to wear their boldness openly.