Metrics
Metrics / Results
Average Cost per click $0.08
Average Click Through Rates (CTR) 39%
Average Conversions 34%
The average click through rate in 2025 was 6.66%
Mine are roughly 40%
The average Cost Per Click was $5.26.
Mine are roughly $0.08
The average Click Through Rate is 7.52%
Mine is roughly 40%
The average in 2024 was 3.17%.
Mine are roughly 40%.
This seems outrageously high but my metrics and success in this space show how I achieve these consistent results, and the thought process behind it too. Before I delve into how this is achieved, allow me to show you the metrics first.
Many companies promise you the world and use technical jargon that can be difficult to understand. They are big in size and often flaunt that to provide a false sense of security with respect to your needs, wants, and desired outcome. My attempt is is to provide you with my own metrics vs. industry averages while showing the actual ads used in conjunction with those very metrics that have enabled abnormal success in a very competitive space. I also want to educate and inform, in layman terms, what all the technical talk really means, so that in the future, if someone is promising you the moon, you are able to decide for yourself whether or not if what someone is telling you is truthful and accurate.
In 2025, the Average CTR for Google Ads Was 6.66%
In other words, around 1 in 16 people who saw a Google Search ad clicked on it (WordStream by LocaliQ, 2025).
Mine are 39%.
These are keywords for ads I created on Google with Click Through Rates.
Metrics
Many companies promise you the world and use technical jargon that can be difficult to understand. They are big in size and often flaunt that to provide a false sense of security with respect to your needs, wants, and desired outcome. My attempt is is to provide you with my own metrics vs. industry averages while showing the actual ads used in conjunction with those very metrics that have enabled abnormal success in a very competitive space. I also want to educate and inform, in layman terms, what all the technical talk really means, so that in the future, if someone is promising you the moon, you are able to decide for yourself whether or not if what someone is telling you is truthful and accurate.
Click Through Rates (CTR)
Cost Per Click (The lower, the better!)
Conversion Rates
Click Through Rates | Industry Benchmarks are 3.17% for search
Mine are 39%.
In 2024, the Average Cost Per Click (CPC) for Google Ads Was $4.66
This means that, on average, advertisers were charged $4.66 for every click on their search ads.
(WordStream by LocaliQ, 2024)
Mine are $0.08
Advertising Setup and Structure
In less than two months, I promoted a book called Uneven Justice.
It went from Number 684 in the Criminal Justice category on Amazon to a Number One best selling book on Amazon.
The average cost per click was $0.10.
Results
Below, see metrics and what the ads looked like after I created them and launched them on Google.
Below, you will see how I structured Google Ads whenever someone searched anything related to Raj or his book. I created sitelink extensions for people to buy through retailers such as Amazon, Google Books, Audible, and more in addition to boosting all media coverage taking his book from 687 to the third best selling book in the Criminal Justice category in just a matter of weeks.
The links you see are known as sitelink extensions. This will bring prospective buyers to different links prior to clicking on any ad.
This is Google Merchant Center, running ads through the shopping carousel.
Real Estate Advertisements
Below are ads on both mobile and desktop. Then you see them put into play.
Landing Page
